The Gold Sponsorship Program
The Gold Sponsorship Program is for high-performing athletes who have a well-established presence in the equestrian community.
Who is it for?
These athletes could run equestrian facilities, be recognised trainers, or be competing to the highest level (Grand Prix- World Cup level) and have the ability to consistently expose our brand within the National & Global show circuits/tours or through the running of clinics. These riders will likely have a media following of between 5,000-20,000.
What do we look for?
When we are assessing potential profiles to become part of TEAM BRAVE the first thing we look at is your following on social media. This is because it is one of the most tangible ways we can see how you can directly impact our company.
The second thing we always go through and is just as important is the engagement level on what you are posting - how many people engage with your content and how many of them are potential customers to us.
Thirdly, we look into your results, ranking, and how much you get out in the community. This is a huge part of brand awareness. We want to see people getting out in our community on a very regular basis.
What we expect from you and what you get:
Our Gold Sponsorship Program is based on a points system, the more you promote us, the higher the engagement level the more points you receive to redeem higher discounts than the Ambassador program discounts and also FREE items.
Because the profile of a Gold Athlete is usually bigger than a Silver the amount of points needed to redeem discounts and products is less because we are receiving more coverage. However, the points remain the same. You will receive the points system in your contract.
For example:
Our product reviews, engagement posts (likes) over 200, over 5000 views, or a specific brand appreciation post, are all worth 50 points each:
To obtain 40% off you have to receive 250 points
To obtain 50% off you have to receive 350 points
To obtain 1 x FREE Breeches you have to receive 200 points.
How do I become one?
We NEVER sponsor anyone who doesn't want to invest in our company first. All sponsored riders are loyal customers of our products. We only sponsor people who we know are committed to the brand! The best way to get our attention is by purchasing our product and showing us how you would promote us. This could be that you purchase a pair of pants and do a product review on it and tag us in it. That way we get to check out your profile, see how you make content and how many people engage with it, and get to know you as a rider. Keep tagging us and mentioning us so we can become familiar with you and your commitment to the brand!
Just remember - we can't sponsor every athlete, and regardless of whether you are selected or not you are still 100% a part of Team Brave!
