About Us
Be apart of something BIGGER
The Brave Pants Company are more than just apparel. It's a way of thinking and believing. When you grab your first pair of braves, we want you to feel inspired by our mission and ethos to go out there and be courageous and brave in all pursuits of life.
Our Ethos
Share your best answersBeing brave for everyone is the same but the thing that differiates us is context of the situation. The same amount of Bravery required to jump 5* jump might be the same amount of Bravery required to trot for the first time. It's the same feeling, its just a different situation. That's why we want to inspire you to be YOUR kind of brave, no one elses.
One thing we love about our brand is the amount of empathy our riders get from each other because they are all starting to realise that being brave is at the context of their situation. So supporting each other and understanding that the context is different but the feeling is the same is important
As one has said "there's a fine line between bravery and stupidity". The difference between stupidity and bravery is that bravery is a calculated risks based on your ability and past experiences. It takes descipline to develop bravery and it doesn't just 'happen' over night. It's the continual growth mindset to improve. People who are 'Brave' know their limits, know their abilities, and have self-belief which all decisions based of these bench marks. Make sure your risks are calculated, and your ability is proven. Regardless of the outcome, if it goes to plan or not you get the grand prize of experience. Doing absolutely nothing doesn't result in any outcomes, so living a life of risk taking and bravery will at least give you something to look back on.