About Us

Hi, there. We're BRAVE PANTS!

More than just a brand, we are a mindset, a way of being, and a community here to support and inspire your equine journey.  

A conversation among equine friends sparked a need for BRAVE PANTS©, which was then formalised in June 2021. God knows, we need some bravery in this epic sport!  

Developed by sporting specialists, BRAVE PANTS© apparel is designed to provide a rider beyond just the physicality of its product.

Every component of this brand is here to support you mentally, socially, physically and emotionally. From our support group, to our sport psychology, we want you to believe in your own story and step up out of your comfort zone, knowing you have a whole team behind you. 

With material that is designed to provide optimal range of movement, durability to last, and comfort beyond measure, we have designed this company to improve your overall performance and riding experience.BRAVE PANTS© wants you to feel both brave and fabulous.

We want every visit to our shop to feel like you are exploring your most stylish equestrian friend’s wardrobe!

Our brand

Our Values
'Be Your Brave'

'Be Your Brave'

Being 'BRAVE' looks different to everyone. Whether it is riding for the first time in 20 years, or jumping your 189th Grand Prix, we want to inspire, support, and motivate you to 'be your brave' everyday!
'It's the courage to continue that counts

'It's the courage to continue that counts

Equestrian, like all sports, is full of its ups and downs. It's not about performing perfectly every time, it's about the journey of continual growth and the courage to keep pursuing better.
'Growth happens when you learn how to conversate'

'Growth happens when you learn how to conversate'

Our company watches this video every year and we think you should too.
Our Community

Our Community

Join over 2500 Brave Pants enthusiast and share your journey of BRAVE!

Meet The Designer

Rose Cruden

Rose's passions in life have always been centered around sports and sports performance.

Understanding the body and analyzing the elements that we can capitalize and improve in our performance in any given sport have deeply influenced the building blocks of this brand. It is the driving force of our company - how can we help our customers perform to their best through our products? 

Completed both her degree and Master's degree in the study and teaching of physical performance she is now putting these expertise into creating products that help customers perform better.

'Since equestrian is a classical and traditional sport, I like to work with materials that showcase both past and present fashions within the sport'.

Born and bred from a farming family, fashion and practicality is always a tough combination, but it's something that we, as a company, are inspired to create and achieve for our customers.