One of the things we have yet to do is tick off the “start a company blog". So here goes, our very first blog, and no better way to start with a "Who are we?" blog.
The Brave Pants Company comes from what many of you may call "Down under", New Zealand (not Australia, not an island off Australia, not in any way, shape, or form related to Australia. We are a totally independent nation NOT related to Australia!). We love Australia, but it’s kind of like your famous brother or sister who gets all the glory.
Anyway, fourth to our founding story. The Brave Pants Company was founded on the premise that we wanted to be more than just a "brand". We wanted to be a way of being. A culture and a mindset. We didn’t want to have the “buy me and look rich” vibe. We wanted it to be a “buy me and be a part of something greater” vibe. The more we researched, the more we realized there was a gap and a space in the market to achieve being ‘more than just a brand’ in Equestrian. There was a space ready for us to create a brand that united riders and created a culture of people all aspiring for the same thing – to become better riders and improve as athletes. We wanted to create a brand that encompassed all the elements of the equestrian athlete and equestrian lifestyler. Ensuring our brand could represent and support the physical, mental, social, and emotional facets of a successful equestrian was imperative. So, the journey began:
One — we needed a name that we knew could touch on all the above.
Two — we needed to create a supportive network where people could challenge themselves within their own boundaries.
Three — we needed to find the most kick-ass material that would withstand the demands of the sport while still offering the most innovative technologies on the market.
And finally, (I know starting a sentence with ‘and’ is bad, but it’s equally dramatic, right?!) finale drum roll…FOUR- we needed to combine all these things to create an epic culture for people to embrace their journeys and smash their goals.
Voila! The Brave Pants Company was founded.
