A Vision Born in 2021
In 2021, The Brave Pants Company was founded with a bold and heartfelt mission: 
To inspire riders to be more courageous — one small step at a time. Every rider’s journey is built on moments of quiet courage. From entering the arena for the first time to overcoming setbacks, bravery grows through consistent action. The Brave Pants Company was created to celebrate and support these moments, helping riders develop the self-belief that turns dreams into reality. ⸻ Built Through Courage, Grown Through
Community 
What began as a small New Zealand brand has grown into a movement. From the very first pair of breeches, The Brave Pants Company has championed riders of every level — uniting a community through shared grit, determination, and passion. By sponsoring local, national, and international equestrian shows, Brave Pants has stayed deeply connected to the heart of the sport. This unwavering commitment has helped the brand become the fastest-growing equestrian apparel brand in New Zealand.
Leading the Way in Equestrian Apparel 
Today, The Brave Pants Company proudly stands as the most popular equestrian apparel brand in New Zealand. Renowned for its rider-focused sport technology, durability, and timeless design, the brand has expanded far beyond its New Zealand roots. The Brave Pants Company products are now sold in 20 different countries, and the wholesale network has grown to include over 35 stores around the world — bringing the spirit of bravery to riders everywhere.
The Brave Future Ahead 
Though the company’s global reach continues to grow, its mission remains unchanged: “To inspire riders to take courageous action, believe in themselves, and ride bravely.” The Brave Pants Company isn’t just apparel — it’s a mindset. A reminder that bravery isn’t something you’re born with; it’s something you build, one ride at a time.
